Up & On was built by operators who have opened 50+ international markets in under two and a half years and overseen more than US$800 million in global revenue — including leading the international expansion of a prestige US skincare brand ahead of a landmark private-equity acquisition.
We spent years inside international businesses, navigating the decisions that shape whether expansion actually works.
Across markets, distributors, commercial structures, and the systems behind them, we've seen what creates momentum, what creates friction, and what gets overlooked until it's too late.
That experience became the system for Up & On.
Christina Lopez / Co-Founder
Three decades across executive management, luxury retail, buying, and operations. Christina has led the international expansion of a prestige US skincare brand into +50 markets in under two and a half years, building the distributor networks and market-entry playbooks Up & On now brings to founders directly. Splits her time between the US and Portugal; 78 countries and counting.
Cordelia Tan / Co-Founder
Nearly two decades of experience across international commercial leadership, consumer markets, and global expansion. Cordelia has managed $100M+ portfolios and co-led expansion into 25+ international markets, building the commercial systems, distributor governance, and business planning frameworks that keep growth disciplined as markets scale.